alejandro reyes

Design to ‘Convert!’: Interview with Ben Hunt

http://www.searchenginejournal.com/design-to-convert-interview-with-ben-hunt/43127/

Do you think he is right that “web designers can kill you” (business-wise, at least)? What do you think are some of the biggest mistakes that web designers continue to make when creating websites?

Absolutely! Left unchecked, web designers can demolish any effectiveness your website may already have.

The worst mistakes are:

♦  Designing the packaging, instead of the content.

♦  Underestimating the sovereign importance of great writing.

♦  Not realising that web design is marketing, and that it can – and should – prove its worth, numerically.

♦  Designing for their own sensibilities, instead of the true target market.

♦  Failing to provide compelling calls to action (actually, often failing to include any call to action at all).

♦  Making text small, grey, and impossible to read.

I could go on. And on. And on.

(via Instapaper)

Cute & creative doesn’t always Convert when it comes to design. 

Don’t get me wrong, your site needs to look AWESOME, but I think designers need to start focusing on conversion vs just making cool looking sites. 

What do you think about design & conversion?